01. Brand Logo
Main Logo
Burgundy Red Logo with Logotype
Burgundy Red
RGB: 141, 45, 70
CMYK: 33, 92, 58, 24
HEX: #8D2D46
Pantone: P 208 C
DID YOU KNOW?
The colours of our logo represent the colours of a healthymouth and smile. White for clean & white teeth and burgundy for healthy gums and tongue.
Logo Alternatives
✺ PRIORITIZE THE MAIN LOGO, IF POSSIBLE
Burgundy Red Logomark
Burgundy Red
RGB: 141, 45, 70
CMYK: 33, 92, 58, 24
HEX: #8D2D46
Pantone: P 208 C
Burgundy Red Logomark
White
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #ffffff
Pantone: P 1-1 C
Logo Exclusion Zone
The “exclusion zone” refers to the area around the logo which must remain free from other copy or design elements to ensure that the logo is not obscured.
Minimum Reproductive Size
The Dentaprime logo should never appear in a size smaller than 89 px (digital) and 32 mm (print).
Minimum Digital Logo Size
89 px
Minimum Print Logo Size
32 mm
Logo Background Colour Suggestions
Pure White
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #ffffff
White
RGB: 239, 239, 239
CMYK: 0, 0, 0, 3
HEX: #efefef
Lighter Grey
RGB: 248, 248, 248
CMYK: 5, 3, 3, 0
HEX: #F8F8F8
Light Grey
RGB: #221, 221, 221
CMYK: 0, 0, 0, 13
HEX: #dddddd
Logo Placement
These are the optimal 9 zones for placing the logo on the canvas.
Incorrect Logo Use
Consistent use of the logo is crucial to protecting our visual identity. Here are a few examples of what not to do.
DO NOT change the spacing of the logo and don’t move the placement of the graphic.
DO NOT change the relative size of the logo elements.
DO NOT place the logo on patterned background.
DO NOT place a white logo on light background.
DO NOT use border or shadows and don’t invert the specified logo colors.
DO NOT place the logo on an angle.
DO NOT distort the logo elements.
DO NOT change the logo colors.