02. Brand Identity

Mission

IT’S ALL ABOUT
THE PEOPLE.

It is our mission to serve our community, not only through the highest standards of dental care, but also by being an example of a caring, positive, and enjoyable place to visit and work.

It is our aspiration to receive the best care by creating a culture of staff happiness. Good team working is essential for good patient care.

Vision

A healthy smile is not a luxury but a fundamental right.

It is our mission to serve our community, not only through the highest standards of dental care, but also by being an example of a caring, positive, and enjoyable place to visit and work.

It is our aspiration to receive the best care by creating a culture of staff happiness. Good team working is essential for good patient care.

Brand Statement

Let’s make a difference.

We remove the barrier of fears, anxiety and financial concerns by providing high quality dental services that result in optimal medication outcomes.

We are committed to exceeding the needs of our patients and customers by providing efficient, caring, professional and cost-effective services in an environment that encourages excellence, teamwork, compassion and continuous improvement.

Core Values

🗸 Professionalism

🗸 Constructive
   comunication

🗸 Reliability
    & discipline

Brand Persona

Caring person
Friend
Highly skilled
Problem sover
Hygienic freak
Developing itself
Ambitious
Future-oriented
Young
Mentor