04. Brand Colours

Main Brand Colors

Pure White
________
RGB:
255,255,255
CMYK:
0,0,0,0
HEX:
#ffffff

White
________
RGB:
239,239,239
CMYK:
0,0,0,3
HEX:
#efefef

Lighter Grey
________
RGB:
248,248,248
CMYK:
5,3,3,0
HEX:
#F8F8F8

Light Grey
________
RGB:
221,221,221
CMYK:
0,0,0,13
HEX:
#dddddd

Dark Grey
________
RGB:

136,136,136
CMYK:

0,0,0,47
HEX:

#888888

Darker Grey
________
RGB:

98,98,98
CMYK:

0,0,0,62
HEX:

#626262

Black
________
RGB:

0,0,0
CMYK:

75,68,67,90
HEX:

#000000

Burgundy Red
________
RGB:

141,45,70
CMYK:
33,92,58,24
HEX:

#8D2D46

ACCENT COLOR

Use „Burgundy Red“ for main elements that should be remembered/ used.
(buttons, price, important numbers, important words, etc.)

Logo Background Colour Suggestions

Pure White
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
HEX: #ffffff

White
RGB: 239, 239, 239
CMYK: 0, 0, 0, 3
HEX: #efefef

Lighter Grey
RGB: 248, 248, 248
CMYK: 5, 3, 3, 0
HEX: #F8F8F8

Light Grey
RGB: #221, 221, 221
CMYK: 0, 0, 0, 13
HEX: #dddddd