03. Target Audience
01. HANS (EU concept)
Demographics & behavior
Gender – Male
Age – 55-65+
Relationship status – Married
Location – Germany
Job Title – Driver
Seniority – Mid-level
Way of traveling – Airplane
Lead Source – Google Ads, Website, Facebook ads
“ I wish that I could find a trustworthy and affordable dental solution so that I can enjoy meals, smile confidently, and engage in social activities without being self-conscious or experiencing discomfort. „
02. BRIGITTE (EU concept)
Demographics & behavior
Gender – Female
Age – 55-65+
Relationship status – Married
Location – Germany
Job Title – Teacher
Seniority – Mid-level
Way of traveling – Airplane
Lead Source – Google Ads, Website, Facebook ads
„My fear is that travelling alone for dental treatment in a foreign country will be overwhelming and that the dental procedures will be too stressful or painful for me to handle, perhaps resulting in an unpleasant experience that leaves me far from home and without familiar support. „
03. JOHN (UK concept)
Demographics & behavior
Gender – Male
Age – 57
Relationship status – Married
Location – London – UK
Job Title – Public Services
Seniority – Mid-level
Way of traveling – Car, Train
Lead Source – Google Ads, Website, Facebook ads
“ As a result of my over-commitment to work and constant travelling, I neglected my health in general to the point where I lost almost all my teeth. For 2 years now, I can’t speak normally, I can’t eat normally, I can’t live normally. I don’t want to be ashamed of my dental situation in front of my children and grandchildren or when I speak and eat in public. “
04. KATE (UK concept)
Demographics & behavior
Gender – Female
Age – 53
Relationship status – Married
Location – London – UK
Job Title – Retired
Seniority – Mid-level
Way of traveling – Train, Car
Lead Source – Website, Facebook ads, Google Ads
“ I have devoted my life to work and family, neglecting my health. The moment I lost most of my teeth, I lost my smile, I lost my identity and I hope to soon find a place for treatment that will help me overcome my fear of pain, restore my smile and be financially affordable for me.„